Senior Manager, Marketing Automation & Analytics

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A leading global financial services organization is seeking a Senior Manager, Marketing Automation & Analytics to drive marketing technology strategy, automation, data management, and performance reporting.

This is a highly visible, hands-on, direct-hire opportunity for an experienced marketing operations professional who thrives at the intersection of technology, data, and marketing strategy.


What’s the job?

  • Own and optimize marketing automation platforms, including HubSpot, Pardot, and related technologies
  • Manage marketing technology integrations, platform administration, and system enhancements
  • Develop automated marketing programs, lead scoring models, audience segmentation, and customer journeys
  • Oversee marketing data quality, governance, and integration with Salesforce CRM
  • Build marketing performance dashboards, reporting frameworks, and attribution models
  • Analyze campaign performance, lead generation, and marketing funnel metrics to identify growth opportunities
  • Partner with marketing and cross-functional stakeholders to improve campaign execution and operational efficiency
  • Identify opportunities to streamline processes, enhance reporting, and maximize marketing technology investments


What’s needed?

  • Bachelor’s degree required
  • 8+ years of experience in marketing automation, marketing operations, or marketing technology
  • Advanced hands-on experience with HubSpot, Pardot, or comparable marketing automation platforms
  • Experience administering marketing platforms and integrating with Salesforce CRM
  • Strong knowledge of lead scoring, lifecycle marketing, segmentation, and marketing attribution
  • Experience with data visualization and reporting tools such as Power BI, Tableau, or Looker
  • Strong analytical, problem-solving, and project management skills
  • Ability to independently manage complex projects and collaborate with cross-functional stakeholders


Key Details

  • Compensation: $94,556–$138,674 base salary + 15% target annual bonus
  • Location: New York, NY (Flatiron District)
  • Work Model: Hybrid (4 days onsite, 1 day remote)
  • Benefits: Medical, dental, and vision insurance, with HSA contributions and wellness incentives
  • Employment Type: Direct Hire
  • Retirement: 401(k) with 100% company match up to 6% of salary
  • Paid Time Off: Flexible, trust-based PTO and paid volunteer days
  • Family Benefits: Paid parental leave, family caregiving leave, and adoption assistance
  • Professional Development: Leadership coaching, mentorship, and tuition reimbursement
  • Additional Perks: Stock ownership opportunities, a paid sabbatical program, and an annual $1,000 personal development and wellness stipend


Ready to take the next step in your career? Apply today. We’re actively interviewing and excited to meet you.

Natalie Hunt
Senior Recruiter

#LI-NS1

LaSalle Intelligent Solutions is an Equal Opportunity Employer m/f/d/v.
LaSalle Intelligent Solutions (formerly LaSalle Network) helps organizations turn ambition into outcomes - delivering intelligence and expertise. As a leading provider of talent, advisory services and AI solutions, LaSalle has connected more than 130,000 professionals with opportunities across more than 15,000 clients to optimize operations and drive results. With teams specializing in Technology, Engineering, Accounting and Finance, Sales and Marketing, Supply Chain, Life Sciences, Professional Services, and HR & Operations, LaSalle serves companies of all sizes and across all industries. LaSalle has been recognized for its culture and growth by Inc., Forbes and Fortune.

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